Core Insights - The surge in electric vehicle (EV) purchases in Nanjing is driven by the impending expiration of the new energy vehicle purchase tax exemption policy, leading to increased consumer demand and longer wait times for popular models [1][4][5] Group 1: Consumer Behavior - Consumers are rushing to purchase vehicles before the end of the year to take advantage of tax savings, with some reporting savings of over 10,000 yuan on purchase taxes [1][4] - Sales consultants are experiencing a significant increase in customer inquiries and foot traffic, with some stores reporting double the usual customer volume [2][4] - The urgency is compounded by the limited availability of replacement and scrapping subsidies, which are becoming increasingly difficult to obtain [1][4] Group 2: Market Dynamics - The current market is characterized by a high demand for certain models, with wait times extending to mid-January for popular vehicles [1][3] - The sales environment is competitive, with various brands offering different incentives and subsidies to attract buyers, although many subsidies are nearing depletion [4][5] - The overall retail volume of passenger vehicles in November was reported at 2.225 million units, reflecting an 8.1% year-on-year decline, while cumulative retail for the year showed a 6.1% increase [5] Group 3: Policy Impact - The expiration of the purchase tax exemption is a key driver of the current buying frenzy, with consumers eager to finalize purchases before the policy changes [4][5] - The "old-for-new" subsidy policy has previously supported market growth, but its impact is diminishing as local subsidies are phased out [5][6] - The upcoming lottery for scrapping subsidies in Jiangsu is expected to further complicate the purchasing landscape, with only 1,300 slots available for a large number of applicants [6] Group 4: Future Outlook - Industry experts predict a potential cooling of the market after the policy expiration, but long-term demand for EVs is expected to remain strong due to technological advancements and improved charging infrastructure [7] - Brands are already planning promotional strategies for 2025 to maintain consumer interest and smooth the transition following policy changes [7]
购置税减免倒计时15天! 新能源车迎购买高峰,政策“末班车”你上吗?
Yang Zi Wan Bao Wang·2025-12-16 13:19