360前高管实名“开炮”，称“帮做假账几十亿”！周鸿祎紧急发声→

Core Viewpoint - Recent allegations by Yu Hong against Zhou Hongyi and 360 Group regarding financial fraud have sparked significant controversy, with 360 Group firmly denying these claims and asserting its commitment to compliance and transparency [2][4]. Company Background - Yu Hong is a notable figure in the Chinese gaming industry, having founded Quyou Technology in 2008, which achieved significant revenue growth and aimed for an IPO before being acquired by 360 Group [4]. - 360 Group, founded by Zhou Hongyi in 2005, went public on the New York Stock Exchange in 2011, was privatized in 2016, and later re-entered the market through a restructuring in 2017 [4]. Financial Performance - In 2024, 360 Group reported revenues of 7.948 billion yuan, a decline of 12.23% from 9.055 billion yuan in the previous year, with a net loss of 1.094 billion yuan compared to a loss of 492 million yuan in 2023 [5]. - The company's main revenue streams include internet advertising and services, smart hardware, internet value-added services (including gaming), and security services, with internet advertising being the largest contributor at 4.166 billion yuan, down 7.85% year-on-year [5][7]. Business Segment Analysis - The internet value-added services segment was the only one to see revenue growth, achieving 1.379 billion yuan, a 25.51% increase, while the gaming segment within this category saw a decline to 893 million yuan, down approximately 7.1% from the previous year [7][8]. - The smart hardware segment experienced a significant revenue drop of 35.44%, totaling 1.014 billion yuan, while security and other services also faced a decline of 27.06% [7]. Market Position and Challenges - 360's gaming revenue is primarily reliant on PC and agency-operated games, with titles like "World of Tanks" and "World of Warships" contributing stable income [8]. - The company has struggled to regain a foothold in the mobile gaming market, with recent self-developed titles failing to perform well, exemplified by the rapid discontinuation of the game "Shenling Meinv" just three months post-launch [8].