iCAR汽车首届用户节 iCAR CLUB用户品牌发布
Xin Lang Cai Jing·2025-12-16 14:17

Core Insights - iCAR launched its first user festival in Zhuhai, introducing the iCAR CLUB aimed at creating a social and co-creation platform for young users, promoting the concept of "playing together with cars" [1][3] - The iCAR V27 is set to officially launch in Q1 2026, with nationwide availability starting in mid-January [1][7] Group 1: iCAR CLUB and User Engagement - iCAR CLUB is positioned as a social platform for young people, aiming to break traditional boundaries of car owner communities and create an ecosystem that integrates value co-creation and lifestyle expansion [5] - The platform consists of three core segments: iCAR Interest Club, iCAR Goodies Club, and iCAR Car Enthusiasts Club, fostering a vibrant ecosystem that encourages participation, creation, and sharing [5][12] Group 2: iCAR V27 Features and Specifications - The iCAR V27 features a "future classic" design with a near 1:1 golden aspect ratio, offering a spacious interior with a 69.9% high usable area and a maximum interior height of 1357mm, ensuring comfort for family travel [7][9] - It is equipped with Chery's advanced range extension system, achieving a thermal efficiency of 45.79%, with a pure electric range of 210 kilometers and a combined range exceeding 1200 kilometers [9] - The vehicle boasts a maximum power output of 455 horsepower and can accelerate from 0 to 100 km/h in approximately 5 seconds, while maintaining performance consistency even after multiple rapid accelerations [9] Group 3: Safety and Brand Development - The V27 meets both Chinese and European five-star safety standards, featuring a high-strength steel cage with over 76% high-strength steel and standard seven airbags across all models [11] - The brand has seen significant growth under its specialty vehicle strategy, with the V23 model achieving strong sales and recognition as the cumulative sales champion in the new energy box segment for 2025 [12][14] - iCAR aims to deepen user engagement and expand its global presence, aspiring to become the leading brand in specialty new energy vehicles by focusing on user needs and innovative product development [14]