河北省武安市区域公用品牌发布

Core Insights - The event "Mountain Water Wu'an, Free and Easy Wu'an" was held to promote the regional public brand of Wu'an, focusing on the branding, industrialization, and digitalization of local agricultural products [1] - The launch of the Wu'an millet public brand aims to enhance the unique quality and industrial advantages of Wu'an's agricultural products, including millet and walnuts [1] - Experts in nutrition, technology research, and e-commerce provided insights to empower the brand development of Wu'an, emphasizing a comprehensive approach from product processing to marketing [1] Group 1 - Wu'an is recognized as the "World Source of Millet and Hometown of Chinese Millet," and the establishment of a regional public brand is seen as crucial for driving industrial upgrades, increasing farmers' income, and promoting rural economic prosperity [1] - The brand development strategy includes leveraging national-level research institutions for technological support to improve both the quality and profitability of traditional agricultural products [1] - A full-chain development system has been constructed, encompassing cultural origins, rural experiences, brand display, and consumer extension [1] Group 2 - The Deputy Director of the Agricultural Products Processing Research Institute emphasized the importance of collaboration between production, education, research, and application for the growth of regional public brands [2] - The Chairman of the Council of the China National Trade Promotion Association highlighted that regional public brands integrate local resources and cultural heritage, serving as a tool to enhance regional competitiveness [2] - The Wu'an brand launch aligns with national strategies to promote trade innovation, market diversification, and the integration of domestic and foreign trade, providing a model for rural revitalization and industrial upgrades in ethnic regions [2] Group 3 - The Wu'an municipal government plans to deepen the cultural connotation of the region, maintain product quality, and integrate brand building with standardized production and technological research [2] - There is a focus on building a brand matrix, creating diverse connection platforms, and enhancing channel construction and market expansion [2] - The goal is to facilitate the smooth entry of high-quality agricultural products from the Taihang Mountains into the national market, solidifying the brand image of "Mountain Water Wu'an, Free and Easy Wu'an" [2]