侨宝陈皮率先发声:“真”是陈皮的底线,更是品牌的生命线
Nan Fang Nong Cun Bao·2025-12-16 15:33

Core Viewpoint - The company "Qiaobao" emphasizes the importance of authenticity in its products, stating that "truth" is the baseline for Chenpi and the lifeline of the brand, especially in light of recent trust issues in the industry [6][7]. Group 1: Industry Response - Following the exposure of issues related to the mislabeling of Chenpi years by CCTV's "Financial Investigation" program, the Xinhui District quickly organized actions involving the Xinhui Chenpi Industry Association and the Xinhui Agricultural Society to investigate the involved enterprises [2][3]. - Relevant business entities in the Xinhui Chenpi sector have issued statements to the public, committing to quality assurance and taking concrete actions to defend the dignity of authentic Chenpi [4]. Group 2: Company Commitment - As a leading enterprise in the Xinhui Chenpi industry, Qiaobao has taken the initiative to release a statement titled "Qiaobao Authentic Chenpi Quality Assurance Statement," which underscores its commitment to authenticity [5][6]. - The company promises to ensure authenticity in several areas: - Geographic authenticity by adhering to "Xinhui Chenpi Geographical Indication Products" and rejecting products from other regions [7]. - Year authenticity by maintaining "natural aging" and rejecting artificially aged products [8]. - Testing authenticity by selecting "Qiaobao Standards" and rejecting products with excessive pesticide residues [8]. - Hard-core assurance through on-site sourcing and product traceability via QR codes [9]. - Open authenticity by inviting public supervision to build a trust ecosystem [9]. Group 3: Company Background - Qiaobao was established in 1997 and has received honors such as "National Key Leading Enterprise in Agricultural Industrialization" and "Listed Enterprise of Xinhui Chenpi," and is authorized to use geographical indication special marks [12][13]. - The company has focused on the Chenpi sector for 27 years, developing into a comprehensive food production and processing enterprise that integrates research, production, sales, and OEM services for Chenpi series products [14][15].

侨宝陈皮率先发声:“真”是陈皮的底线,更是品牌的生命线 - Reportify