上市公司如何加速品牌价值沉淀

Core Viewpoint - Brand value management has become a core strategic focus for companies, especially listed ones, as it significantly impacts market recognition, investor confidence, and ultimately stock performance [1][3]. Group 1: Importance of Brand Value Management - Brand value is more than an intangible asset; it directly correlates with a company's goodwill and asset quality, influencing higher valuation premiums in mergers and acquisitions [1]. - Companies should focus on their core business, enhancing profitability and growth quality through technological innovation, cost control, and quality management [1]. - Establishing a differentiated competitive barrier is essential, whether through technology patents, scale advantages, or ecological closed loops [1]. Group 2: Effective Value Communication - Companies need to build efficient value transmission channels, emphasizing transparency and timely disclosure of core information to eliminate information asymmetry [2]. - Utilizing diverse communication methods, such as performance briefings and investor research, can help convey core competitiveness in a more relatable manner [2]. - The essence of brand value is the accumulation of market trust, which requires companies to improve governance structures and maintain decision-making transparency [2]. Group 3: Regulatory Framework and Support - Listed companies are primarily responsible for brand value management, but effective implementation also relies on optimized regulatory frameworks [3]. - Recent revisions by stock exchanges on self-regulatory guidelines emphasize the importance of goodwill impairment testing and related disclosures [3]. - Strengthening information disclosure norms can compel companies to enhance goodwill management and asset quality [3]. Group 4: Future Regulatory Directions - Regulatory bodies should establish a clear reward and punishment mechanism to promote standardized and sustainable brand value management [4]. - Increased regulatory scrutiny on the authenticity of brand-related disclosures and compliance with goodwill impairment testing is necessary [4]. - A positive incentive system for companies excelling in brand building and social responsibility can encourage more firms to invest in long-term brand development [4].