Barclays LUV Upgrade, Stock Flies on 11-Day Winning Streak

Core Viewpoint - Barclays upgraded Southwest Airlines to overweight from equal weight, raising the price target to $56 from $34, indicating a potential upside of over 30% from current levels [3]. Company Strategy - The upgrade is based on positive sentiment surrounding Southwest's new commercial strategy, which includes assigned seating and baggage fees, expected to drive revenue growth [3][4]. - Barclays anticipates that these changes will lead to significant improvements in revenue generation, particularly in early 2026 when the new options are fully implemented [4]. Market Performance - Southwest shares have reached a three-year high, with a 2.3% increase noted in the morning trade, reflecting strong market action and investor confidence [2]. - The stock has performed well, rising approximately 34% over the last six months [6]. Analyst Ratings - Other analysts have also raised their price targets for Southwest, with TD Cowan increasing theirs from $31 to $42, while Beimo Capital set a target of $43 and Citigroup at $38 [6][7]. - The average rating for Southwest remains a hold, with the average price target just below $39 [8].