Netflix doubles down on video podcasts with iHeartMedia deal

Core Insights - Netflix has partnered with iHeartMedia to launch 14 exclusive video podcasts in early 2026, marking its second major entry into the podcasting space after a deal with Spotify [1][5] Group 1: Partnership Details - The partnership will feature a variety of shows including comedy, crime, history, and sports, with notable titles such as "Dear Chelsea," "The Breakfast Club," and "My Favorite Murder" [2][6] - The agreement includes new episodes from the podcast lineup and select library episodes, while iHeartMedia retains audio-only rights and distribution on platforms like iHeartRadio [3] Group 2: Strategic Goals - Netflix aims to attract viewers who prefer video podcasts, competing against platforms like YouTube, although this may impact podcasters' ad revenue and audience reach [4] - The move is part of Netflix's broader strategy to diversify its content offerings beyond traditional TV shows and movies, including collaborations with creators and interactive content [5]