Target's Fun-Forward Hardlines Strategy Creates a New Category Winner

Key Takeaways Target's Fun 101 repositions Hardlines as fun-forward, culture-driven destinations.TGT delivered nearly 10% toy comp growth and double-digit gains in music and games.Target uses AI trend tools to speed assortments and scale Fun 101 nationwide.Target Corporation’s (TGT) fun-forward Hardlines transformation is emerging as one of the company’s most effective discretionary growth levers, repositioning a historically functional category into a culturally relevant traffic driver. Rebranded as Fun 10 ...