Can Premiumization Keep KMB Growing Ahead of Category Trends?

Key Takeaways KMB posted a seventh straight quarter of volume-plus-mix growth in Q3 2025.Kimberly-Clark has sharply expanded its premium mix in North America and China.KMB balances premium gains with stronger value tiers and selective promotions.Kimberly-Clark Corporation's (KMB) third-quarter 2025 performance suggests that premiumization can continue to support growth ahead of generally modest category trends. Management reported a seventh consecutive quarter of volume-plus-mix-led growth, highlighting the ...