明年起， 中国卖家可通过在俄仓库 一键重售退货商品

Core Insights - Ozon Global has launched a strategic initiative to support Chinese sellers in achieving sustainable growth in the Russian and CIS markets by 2026 [1][2] - The platform will allow Chinese sellers to resell returned goods directly from Ozon's warehouses in Russia, addressing a major pain point in cross-border returns [1][2] - Ozon has optimized logistics services for EAEU countries and introduced the "Ozon Alliance Program" to enhance brand promotion on major Russian social media platforms VK and Telegram [1][2] Logistics and Cost Efficiency - Starting from the end of 2025, Chinese sellers will benefit from special discounted rates for orders shipped to Kazakhstan and Belarus, with an expected 40% reduction in overall logistics costs [2] - Ozon's logistics network has expanded to include multiple country sites beyond Russia, now open to Chinese sellers in Kazakhstan, Belarus, Armenia, Kyrgyzstan, Uzbekistan, Azerbaijan, and Georgia [2] Marketing and Seller Support - The "Ozon Alliance Program" will integrate over a million KOL creators and bloggers on VK to help sellers collaborate with local influencers, enhancing brand visibility and driving growth through both on-site and off-site marketing [2][3] - Chinese sellers can also connect with numerous Telegram bloggers through the Ozon Blogger platform, leveraging their influence to attract high-quality, loyal customers [3] Company Overview - Ozon is a multi-category e-commerce platform in Russia with a robust logistics network, currently serving 63 million active users and supporting over 600,000 entrepreneurs in the Russian and CIS markets [3] - Since establishing an office in Shenzhen in 2022, Ozon Global has deepened its collaboration with Chinese sellers and set up fulfillment centers in cities like Shanghai, Horgos, Hangzhou, and Hong Kong to provide comprehensive service support [3]