陕西打造“中国果品名片”

Core Insights - The promotion event held on November 30 in Shenzhen facilitated a new connection for the sales of Shaanxi fruit products in the Guangdong-Hong Kong-Macao Greater Bay Area, with 38 fruit marketing companies from Shaanxi and over 50 South China buyers participating [1] - A total of 5,800 tons of fruit purchase agreements worth 67.9 million yuan were signed during the event, highlighting the strong demand for Shaanxi fruits in traditional markets [1] - Shaanxi's fruit industry is focusing on quality improvement and brand building to enhance market competitiveness, with a significant emphasis on new apple varieties like 'Ruixianghong' [1][2] Industry Overview - Shaanxi is recognized as a major fruit-producing province in China, with a projected output of 22.137 million tons of garden fruits in 2024, marking a 5.8% year-on-year increase [2] - The province leads the nation in the planting area and output of apples, kiwis, and winter jujubes, while also ranking high in cherries, grapes, pomegranates, and pears [2] - Shaanxi is actively expanding its market presence through systematic production and sales connections, brand promotion, and channel development, targeting both traditional and emerging markets [2][3] Marketing Strategies - The province has organized various promotional activities, including market entry campaigns and face-to-face meetings with local buyers, to showcase the quality and reliability of Shaanxi fruits [3] - Initiatives like "Hundred Fruit Promotion Events" and "Five Advances" campaigns aim to enhance market penetration and consumer awareness of Shaanxi fruits [2][4] - From January to September, Shaanxi's online fruit retail sales reached 16.119 billion yuan, a 7.57% increase year-on-year, positioning the province third nationally in this sector [4] Future Outlook - Shaanxi plans to deepen structural reforms in the fruit industry and leverage digital marketing and cross-border e-commerce to expand its reach both domestically and internationally [4] - The goal is to establish Shaanxi fruits as a prominent brand in the global market, enhancing the province's agricultural modernization and contributing to farmers' income [4]