Escalade Announces Acquisition of AllCornhole, a Leading Brand in the Fast-Growing Cornhole Market

Core Insights - Escalade, Inc. has announced the acquisition of AllCornhole, a leading supplier of cornhole bags and equipment, enhancing its position in the competitive cornhole market [1][2] - The acquisition aligns with Escalade's strategic goal to expand its presence in the tournament-level cornhole market and complements its existing Victory Tailgate brand and partnership with the American Cornhole League (ACL) [2][5] - The growth of cornhole as a recognized sport, with professional athletes competing for significant prize money, presents a substantial opportunity for Escalade to leverage AllCornhole's brand and technology [3][4] Company Overview - Escalade, Inc. was founded in 1922 and is headquartered in Evansville, Indiana, specializing in the design, manufacture, and sale of sporting goods and recreation equipment [6] - The company aims to connect families and friends through its diverse product offerings, which include brands like Goalrilla, STIGA, Bear Archery, and Brunswick Billiards [6] Industry Context - The American Cornhole League (ACL) serves as the governing body for professional and recreational cornhole, promoting standards for technology and equipment in the sport [7] - The collaboration between Escalade and AllCornhole is expected to enhance the quality of equipment available to players at all levels, supporting the rapid growth of the sport [4][5]