抖音,突然大动作!事关荐股、投资……
Zheng Quan Shi Bao Wang·2025-12-16 23:48

Core Viewpoint - Douyin has introduced the "Douyin Community Financial Industry Convention (Trial)" to enhance the management of financial content on its platform, emphasizing the need for creators to obtain professional qualifications before publishing financial content [1] Group 1: Certification and Content Management - The convention mandates that only certified professionals, such as securities analysts, fund managers, and economists, can publish financial content on the platform [1][2] - Accounts without certification are prohibited from making any claims about their financial expertise or services in their profile information [2] - The convention aims to eliminate misleading accounts that impersonate financial experts or institutions, thereby protecting users from misinformation [1][2] Group 2: Prohibited Activities - The convention explicitly bans the analysis or prediction of individual stock prices, as well as any form of illegal stock recommendations [3] - It prohibits the dissemination of false or misleading financial information, including insider trading rumors and unverifiable claims [4] - Financial marketing activities must remain within the legal scope of the institution's business license, and unauthorized marketing is strictly forbidden [6] Group 3: Marketing Regulations - Financial institutions and professionals must not engage in marketing activities beyond their licensed scope and must possess valid financial qualifications [6][7] - Marketing practices must not mislead users through false claims or by omitting critical information regarding financial products [6][7] - The convention emphasizes the importance of transparency in marketing, requiring clear disclosures to protect users' rights [7]

抖音,突然大动作!事关荐股、投资…… - Reportify