润州明月夜·嗨GO嘉年华打造文体旅融合新标杆

Core Insights - Jiangsu Province's Cultural and Tourism Department announced the 2025 "Water Rhythm Jiangsu" domestic tourism promotion award winners, with Runzhou District's "Runzhou Moonlight Night · HiGO Carnival" being the only award-winning case from Zhenjiang [1] - The event serves as a flagship IP for the integration of culture, sports, and tourism in Runzhou, focusing on deep collaboration among these sectors [1] Group 1: Event Highlights - The "Runzhou Moonlight Night · HiGO Carnival" employs a strategy that breaks down the boundaries of single business formats, innovatively combining "vibrant events, immersive performances, and night economy" [1] - During the event, nearly 100 cultural and tourism consumption activities were held, creating a lively atmosphere both day and night, ensuring continuous engagement in cultural activities [1] Group 2: Community Engagement - The "Zhenjiang Super" sports events ignited urban enthusiasm, promoting a "national fitness" atmosphere throughout the city [1] - Series of artistic performances like "Harmony and Beauty, Charming Runzhou" were designed to be relatable and warm, integrating into the daily lives of citizens [1] Group 3: Promotion Strategy - The promotional strategy effectively utilized a "short video + influencers + live streaming" matrix, creating a complete loop from online engagement to offline traffic [2] - A total of 60 high-quality short videos were produced, focusing on intangible cultural heritage and the unique charm of scenic spots, effectively presenting the historical and cultural depth [2] - Collaborations with influencers who have millions of followers were established, leading to immersive experiences of cultural heritage and natural beauty, with 13 live-streaming sessions achieving over 1 million views across platforms [2]