从大国到强国：“十五五”会展业期待破局与升维

Core Insights - The Chinese exhibition industry is at a critical juncture, transitioning from a "big exhibition country" to a "strong exhibition country" amid global economic slowdown and internal structural challenges [1][10] Strategic Opportunities - The recent Central Economic Work Conference outlined key tasks for the economy, emphasizing domestic demand and innovation, which serve as fundamental guidelines for the exhibition industry's development [3] - The exhibition sector is being redefined as a core platform connecting production and consumption, driving industrial upgrades, and facilitating high-level openness [3][10] Achievements and Value Enhancement - China has established itself as a global leader in the exhibition industry, with 354 operational exhibition venues and a total exhibition area of 14.18 million square meters, projected to reach 16.61 million square meters with ongoing and planned constructions [5] - The exhibition industry has evolved from a traditional trading venue to a pioneer in stimulating domestic demand and a hub for new consumption models [5][6] Challenges and Shortcomings - Despite its scale, the exhibition industry faces significant challenges, including a lack of internationally recognized brand exhibitions and insufficient competitiveness among leading companies [8][9] - The "Matthew effect" is increasingly evident, where larger exhibitions thrive while smaller ones struggle, highlighting disparities in resource access and digital transformation capabilities [8][9] Development Imbalances - There is a concentration of large venues and quality exhibitions in major eastern cities, leaving smaller cities with limited resources [9] - The industry also suffers from non-standardized statistical data, which hampers accurate development assessments [9] Strategic Elevation - The "14th Five-Year Plan" presents significant opportunities for transformation, with policy incentives expected to drive industry growth [10][11] - The industry is urged to embrace a second major transformation, focusing on deeper integration with local industrial clusters and enhancing the development of small and medium enterprises [10][11]