月薪过万一律降薪!辛巴退网百日,初瑞雪“铁腕”裁员,核心骨干流失 | BUG
Xin Lang Cai Jing·2025-12-17 00:11

Core Viewpoint - The departure of Xinba has led to significant upheaval within the XinXuan Group, with key figures like the streamer Dandan publicly voicing grievances and leaving the company, while new leadership under Churui Xue implements strict reforms including layoffs and salary reductions [2][3][8]. Group 1: Dandan's Departure and Impact - Dandan, a prominent streamer, has publicly accused XinXuan of workplace violence and issues with income distribution, claiming her independence was not voluntary [3][4][14]. - Following her departure, Dandan has taken several core employees from XinXuan, indicating a shift in talent and resources within the industry [4][5]. - Dandan's team has reportedly adopted a rigorous work pace but offers competitive salaries, attracting former XinXuan employees [4][5]. Group 2: XinXuan's Internal Changes - XinXuan has initiated a new round of layoffs, particularly affecting employees with salaries over 10,000, with reductions ranging from 3% to 20% [7][8][18]. - The company has seen a drastic reduction in workforce, from over 4,000 employees three years ago to around 1,000 currently [18][22]. - XinXuan's operational model is shifting from a signed contract system to a partnership model, allowing streamers to operate as independent entities while the company provides support [20][22]. Group 3: Leadership Transition and Reforms - Churui Xue, Xinba's wife, has taken over leadership and is implementing aggressive reforms, including significant layoffs and salary cuts [8][19][20]. - Under her leadership, a new revenue-sharing model has been introduced, increasing streamer commissions to 60% while the company retains only a 5% service fee [20][22]. - Despite the internal changes, XinXuan faces ongoing challenges, including tax compliance issues and past product controversies that threaten its brand reputation [22].