月薪过万一律降薪！辛巴退网百日，初瑞雪「铁腕」裁员，核心骨干流失

Core Viewpoint - The departure of Xinba has led to significant upheaval within the XinXuan Group, with key figures like the streamer Dandan emerging and making allegations against the company, while the new leadership under Churui Xue implements strict reforms and layoffs. Group 1: Company Dynamics - Dandan, a prominent streamer, attributed her record sales of 2 billion to the influence of her mentor Xinba, emphasizing the importance of self-reflection in success [1] - Dandan has publicly accused XinXuan of workplace violence and issues with income distribution during her tenure, claiming she did not voluntarily leave the company [2][3] - Following Xinba's exit, Dandan has taken a significant number of core employees with her to form her own team, which has reportedly been very successful [3][5] Group 2: Leadership Changes - Xinba's wife, Churui Xue, has taken over leadership and initiated a series of reforms, including layoffs and salary reductions for employees earning over 10,000, with cuts ranging from 3% to 20% [5][7] - Churui Xue has shifted the company's collaboration model from a signing system to a partnership model, allowing streamers to operate as independent entities while the company provides support [8][10] Group 3: Financial Performance and Market Trends - The XinXuan Group has seen a decline in employee numbers from over 4,000 to around 1,000, indicating a significant contraction in operations [7] - The live-streaming e-commerce industry is undergoing a transformation from rapid growth to a more refined operational phase, driven by factors such as diminishing traffic benefits and rising operational costs [7] - XinXuan's gross merchandise volume (GMV) growth has slowed, reflecting a shift to a competitive market environment [7]