Core Viewpoint - The departure of Xinba has led to significant upheaval within the XinXuan Group, with key figures like the streamer Dandan emerging to challenge the existing structure and dynamics of the organization [1][3]. Group 1: Company Dynamics - Dandan, a prominent streamer and former apprentice of Xinba, has publicly accused XinXuan of workplace violence and issues related to income distribution during her tenure [3][4]. - Following Xinba's exit, Dandan has established her own team, taking several core employees from XinXuan with her, indicating a potential shift in talent and operational capabilities within the industry [4][5]. - XinXuan has initiated a new round of layoffs and salary reductions, affecting employees with salaries over 10,000, with reductions ranging from 3% to 20% [6][8]. Group 2: Leadership Changes - Xinba's wife, Churui Xue, has taken over leadership of XinXuan and is implementing strict reforms, including a shift from a signing model to a partnership model for streamers, which allows them to operate as independent entities [9][11]. - Churui Xue's leadership has been characterized by aggressive cost-cutting measures, including layoffs and salary reductions, which have drawn mixed reactions from employees [11]. Group 3: Industry Context - The live-streaming e-commerce industry is undergoing a transformation from rapid growth to a more refined operational phase, driven by factors such as declining traffic benefits, rising operational costs, and stricter regulations [8]. - The industry is facing challenges with slowing GMV growth and increased competition, prompting companies to reassess their business models [8].
月薪过万一律降薪!辛巴退网百日 妻子初瑞雪“铁腕”裁员
Xin Lang Ke Ji·2025-12-17 01:04