“冷”资源“热”起来

Core Viewpoint - The "Northeast Asia International Ski Resort" in Shenyang is hosting the "Ninth Nine Consumption Season" and international ice and snow economic cooperation activities, aiming to boost consumption and expand domestic demand in Liaoning Province through over 1,500 promotional events from December 16 to March 14, 2026 [1][2]. Group 1: Economic Initiatives - The "Ninth Nine Consumption Season" is rooted in traditional customs and aims to create a comprehensive activity system to enhance consumption across various sectors, making winter in Liaoning more vibrant [2]. - The central government emphasizes the importance of boosting consumption and expanding domestic demand, as highlighted in the recent economic work conference [1]. Group 2: Ice and Snow Resources - Liaoning is located in the "golden ice and snow belt" and has a rich 400-year ice and snow cultural heritage, which enhances its ice and snow industry [3]. - The core advantages of Liaoning's ice and snow economy include resources, culture, strategy, and market integration, with a focus on building world-class venues and upgrading the industry chain [3]. Group 3: Tourism and Events - The Shenyang Northeast Asia International Ski Resort is the largest in Liaoning, with continuous upgrades to facilities, enhancing the skiing experience [4]. - National-level competitions will be held at the resort, contributing to increased activity and popularity in the region [4]. Group 4: Market Confidence and Investment - The Italian Tianbing Group is optimistic about the Liaoning market and plans to invest in high-standard ice and snow facilities to promote the development of the ice and snow industry [6]. - E-commerce platforms like Kuaishou are actively engaging in the ice and snow economy, utilizing live streaming and short videos to attract consumers [6]. Group 5: Future Plans and Collaborations - The integration of ice and snow experiences with local culture is being emphasized, as seen in the "Winter Storybook" project by the Conrad Hotel in Shenyang [7]. - Liaoning plans to continue its promotional activities with over 4,000 events throughout the year, fostering a vibrant consumption atmosphere [7].