从“九九消费季”看辽宁新探索

Core Insights - Liaoning's "Nine-Nine Consumption Season" aims to transform the traditionally low winter consumption period into a peak season by hosting over 1,500 promotional activities over four months, leveraging local customs and resources [1] - The initiative aligns with the central government's focus on boosting domestic demand and building a strong domestic market, showcasing a proactive approach to economic revitalization during winter [1] Group 1 - The event creatively adapts to various consumer needs by dividing the long winter into nine periods, each with different themes and consumer benefits, addressing the psychological barriers of winter outings [2] - This approach encourages sustainable participation rather than merely distributing subsidies, effectively integrating consumption into daily life [2] - The launch event took place at a ski resort, emphasizing the connection between consumers and the ice and snow economy, with participation from international and domestic stakeholders to foster long-term industry collaboration [2] Group 2 - Unlike many regions that focus solely on ticket sales for winter sports, Liaoning aims to elevate the ice and snow economy from a single tourism product to a comprehensive industrial chain through the "Nine-Nine Consumption Season" [3] - The strategy includes introducing international competitions to enhance venue standards and service levels, strengthening local equipment manufacturing, and accelerating talent development and infrastructure upgrades [3] - This initiative positions Liaoning to potentially transition from a province rich in ice and snow resources to a strong ice and snow industry hub, enhancing the "Ice and Snow Liaoning" brand and driving economic growth [3]