2025年中国端侧AI设备行业发展全景研判：行业正处于高速发展的黄金期，未来将具备更全面、更准确的特征表示和更高效的人机交互能力[图]

Core Insights - The edge AI device industry is experiencing rapid growth, driven by advancements in lightweight AI algorithms and edge computing technology, leading to increased shipments in consumer electronics, smart security systems, and wearable devices [1][4]. Group 1: Definition and Advantages of Edge AI Devices - Edge AI refers to the deployment of artificial intelligence computation and decision-making processes directly on end devices, such as smartphones and IoT devices, enhancing local processing capabilities and improving user experience and privacy [2][3]. - Edge AI devices operate independently of cloud servers, allowing for real-time responses and reduced data transmission costs, while also ensuring data security and privacy [2][3]. Group 2: Current State of the Edge AI Device Industry - The global shipment of edge AI devices is projected to reach 311 million units in 2024, an increase of 185 million units from 2023, with expectations to grow to 438 million units by 2025 [5]. - The industry is characterized by a complete ecosystem covering the entire value chain, including AI chips, sensors, and application scenarios, with significant applications in consumer electronics, smart homes, and automotive sectors [4][6]. Group 3: Development Environment and Policies - The edge AI sector is reshaping traditional cloud computing paradigms, with various national policies supporting its growth, such as the "Artificial Intelligence + Action" initiative and the "14th Five-Year Plan" [6]. Group 4: Competitive Landscape - Domestic companies in the edge AI device sector have gained global competitiveness, particularly in manufacturing scale and cost efficiency, with key players including Luxshare Precision, Goertek, and Beijing Junzheng [6][7]. - Beijing Junzheng focuses on embedded CPU chips and reported revenue of 2.244 billion yuan in the first half of 2025, with significant contributions from computing and storage chips [8][10]. Group 5: Future Trends - The edge AI device industry is expected to evolve towards higher efficiency, lower power consumption, and smaller sizes, with expanding applications across various smart devices and fields [10]. - The emergence of multimodal large models will provide enhanced intelligent processing capabilities for edge devices, facilitating better human-computer interaction [10].