研判2025！中国汽车漆面保护膜行业产业链图谱、供需现状、市场规模、竞争格局及发展趋势分析：国产品牌逐步向高端市场渗透[图]

Core Viewpoint - The automotive paint protection film market in China is transitioning from a luxury to a mainstream consumer product, with significant growth expected in demand and market size by 2024 [1][6]. Overview - Automotive paint protection film (PPF) is a high-performance polymer film designed to protect vehicle paint from various damages while maintaining the original paint structure [1][3]. Market Policies - The Chinese government has implemented several policies to support the development of the automotive paint protection film industry, focusing on digital transformation, green manufacturing, and standardization [4][5]. Industry Chain - The industry chain includes upstream raw material suppliers (PVC, TPU, etc.), midstream R&D and production, and downstream applications primarily in the passenger vehicle market, especially for electric and luxury cars [5][6]. Current Development - The demand for automotive paint protection film is projected to reach 72.46 million square meters and a market size of 10.201 billion yuan in 2024, driven by rising consumer awareness and changing maintenance philosophies [1][6]. Competitive Landscape - The market features a layered competition structure, with foreign brands dominating the high-end segment and domestic brands leading the mid-range market, gradually moving towards high-end segments [8]. Representative Domestic Companies - Shanghai NAR Co., Ltd. focuses on precision coating and has seen significant growth in its automotive protection film segment, contributing 29.55% to its total revenue in the first half of 2025 [9]. - Jiangsu Hehe New Materials Co., Ltd. specializes in environmentally friendly hot melt adhesive films, with its automotive paint protection film business accounting for 50.37% of its total revenue in the first half of 2025 [9]. Future Trends - Future competition in the automotive paint protection film industry will center on technological innovation, with advancements in materials and coatings expected to enhance product performance and reduce costs [10].