智通财经网·2025-12-17 02:44Core Viewpoint - Xiaomi Group-W (01810) maintains a "buy" rating with Q3 2025 performance slightly exceeding expectations, driven by a successful high-end strategy and a balanced business structure across its ecosystem [1] Financial Performance - Q3 2025 revenue reached 113.1 billion yuan, slightly above the expected 112.5 billion yuan, with a year-over-year increase of 22% and a quarter-over-quarter increase of 2%, primarily due to better-than-expected internet services and electric vehicle (EV) business revenue [1] - Adjusted net profit for Q3 2025 was 11.3 billion yuan, exceeding the expected 10 billion yuan, with a year-over-year increase of 81% and a quarter-over-quarter increase of 4% [1] - The company has maintained over 100 billion yuan in revenue, 22% gross margin, and 10 billion yuan profit for three consecutive quarters [1] Mobile Segment - In Q3 2025, Xiaomi shipped 43.3 million mobile units with an average selling price (ASP) of 1,063 yuan and a gross margin of 11.1%, meeting expectations [2] - The management has set a shipment target of 170 million units for 2025 [2] IoT Segment - Q3 2025 IoT revenue was 27.6 billion yuan with a gross margin of 23.9%, showing a year-over-year increase of 3.2 percentage points and a quarter-over-quarter increase of 1.4 percentage points, driven by product structure optimization [3] - The company anticipates that the reduction in national subsidies will have a limited impact on its long-term high-end strategy and international expansion [3] - New AI initiatives and smart home solutions are expected to enhance the company's capabilities in the IoT space, with revenue growth forecasts of 14% and 9% for 2026 and 2027, respectively [3] Internet Services and EV - Q3 2025 internet services revenue was 9.4 billion yuan, with a year-over-year increase of 11% and a gross margin of 76.9% [4] - Advertising revenue reached 7.2 billion yuan, up 17% year-over-year, with overseas revenue of 3.3 billion yuan, up 19% year-over-year, both achieving record highs [4] - The EV segment reported a revenue of 29 billion yuan in Q3 2025, with 109,000 units delivered and an ASP of 260,000 yuan, achieving a gross margin of 25.5% and an operating profit of 700 million yuan for the quarter [4] - The delivery target for 2025 has been raised to 400,000 units from the previous target of 350,000 units [4]