花西子宣布正式入驻美国Ulta Beauty线上美妆零售平台

Core Insights - Huaxizi has officially entered the U.S. market by partnering with Ulta Beauty, becoming the first Chinese beauty brand to do so [1][3] - This move follows previous international expansions, including openings in Japan and France, marking a significant step in Huaxizi's global strategy [1][6] Company Overview - Ulta Beauty, established in 1990, is the largest beauty specialty retailer in the U.S., with over 1,300 stores and extensive online channels [3] - Ulta and Sephora are recognized as the "dual giants" of beauty retail in the U.S. market [3] International Expansion Strategy - The U.S. is a key strategic market for Huaxizi's global development, focusing on high-quality products and unique cultural aesthetics to drive long-term growth [5] - Since its establishment in 2018, Huaxizi has expanded its international presence, initially entering the market through Amazon Japan in 2021 [5] - The brand has since launched physical stores in Japan, including a seasonal store in Isetan Shinjuku and a flagship store in Ginza Six, Tokyo [5][6] Product and Quality Standards - Huaxizi has implemented an international quality management system, known as the Huaxizi Standard, which aligns with various global standards to ensure product compliance [6] - The brand has developed an "Oriental Beauty R&D System" that integrates traditional Chinese culture with modern beauty technology, enhancing its competitive edge in international markets [6] Cultural Aesthetics - Huaxizi aims to showcase the essence of Chinese culture through its products, incorporating traditional craftsmanship into modern makeup items [6] - The brand emphasizes the unique charm of Eastern aesthetics and the value of Chinese cultural confidence in its marketing strategy [6]