Xin Lang Cai Jing·2025-12-17 03:49Core Viewpoint - As the end of the year approaches, major automotive companies are reporting their sales for November, allowing for predictions on whether they will meet their sales targets for 2025. The total sales targets set by these companies exceed the overall market forecast, indicating that some may not achieve their goals due to intensified competition and fluctuating pricing dynamics [1][3]. Group 1: Sales Performance of Key Companies - Three companies, Leap Motor, Xiaomi Auto, and Xpeng Motors, have already met their 2025 sales targets ahead of schedule, showcasing strong performance in a competitive market [3][4]. - Leap Motor achieved a cumulative sales volume of 536,000 units from January to November, exceeding its target by 7.23% [4]. - Xiaomi Auto delivered over 355,000 units in the same period, surpassing its target of 350,000 units, despite facing production and delivery challenges [5]. - Xpeng Motors reported cumulative deliveries of 392,000 units, achieving a year-on-year growth rate of 156% and exceeding its target of 350,000 units [5][6]. Group 2: Overall Market Trends - The overall automotive market is experiencing pressure on traditional fuel vehicle sales, while the growth of new energy vehicles continues to outpace the market, driving structural transformation in the industry [3][6]. - Major companies like BYD, SAIC, Geely, Changan, and FAW have completion rates above 80%, indicating a relatively stable performance [7][10]. - However, companies with higher sales targets face significant challenges in the final month, needing to sell tens of thousands of vehicles to meet their goals [8][12]. Group 3: Challenges Faced by Other Companies - Companies such as NIO, Great Wall Motors, and Dongfeng have completion rates below 70%, making it unlikely for them to meet their annual targets [14][17]. - NIO, for instance, has a target of 440,000 units but has only delivered about 280,000 units, requiring a significant increase in December sales [14]. - The challenges faced by these companies include overly ambitious targets, lack of competitive new products, and insufficient progress in their new energy segments [14][17]. Group 4: Factors Contributing to Success - Successful companies share common traits, including realistic target setting, clear growth engines, and robust systemic capabilities that enhance their resilience during the year-end push [13][17]. - For example, Geely's Galaxy series has significantly contributed to its sales, while BYD benefits from a comprehensive product matrix supported by its entire supply chain [11][13].