4K超高清、VR/AR引领风潮！山东开创广电视听与科技深度融合发展新局面

Core Viewpoint - The Shandong provincial government is promoting high-quality development in broadcasting, television, and online audio-visual sectors during the 14th Five-Year Plan period, focusing on the integration of new technologies like 5G and AI to enhance content production and distribution [1][3]. Group 1: Technological Integration and Content Production - Shandong is advancing the integration of broadcasting and online audio-visual services with new technologies, leading to innovative content production methods [3]. - The province has implemented projects such as the broadcasting and online audio-visual boutique project and micro-short drama enhancement project, utilizing advanced technologies like 4K, AI, AR, VR, and 3D to create new forms of interactive and immersive dramas [3]. - Recent successful productions include the TV series "South Comes North," the documentary "Great River of the Continent," and the variety show "National Studies Little Masters," all meeting 4K ultra-high-definition standards [3]. Group 2: Distribution and Transmission Optimization - Shandong has made significant progress in establishing 4K ultra-high-definition channels, with the Shandong Satellite TV 4K channel successfully connecting to cable and IPTV networks across 31 provinces [4]. - The province has enhanced its 4K program production capabilities, with all new long dramas and key documentaries produced in 4K, and has restored 3,000 hours of old programs to enrich its ultra-high-definition content library [4]. - Initiatives to upgrade cable and IPTV networks for 4K/8K ultra-high-definition products are underway, promoting the adoption of ultra-high-definition television and devices [4]. Group 3: Expanding the Audio-Visual Industry Chain - Shandong is fostering a collaborative innovation ecosystem in the audio-visual industry by integrating culture and technology, supported by government policies and multi-departmental cooperation [5]. - The province has organized high-tech video innovation competitions and industry development weeks, showcasing over 200 new products and applications in ultra-high-definition, AI, and virtual reality technologies [5]. - Currently, Shandong has 153 broadcasting institutions and over 3,100 film production companies, with 234 large-scale audio-visual enterprises, forming a comprehensive end-to-end industry chain [5]. Group 4: Future Directions - The province plans to continue emphasizing technology empowerment and project leadership, increasing the supply of high-quality ultra-high-definition content across various genres [6]. - Efforts will focus on upgrading the entire industry chain, including content production, broadcasting systems, and terminal devices, to foster deeper integration of broadcasting and technology [6].