Jin Rong Jie Zi Xun·2025-12-17 04:00Core Insights - JD.com launched a "self-pickup" feature on December 17, enhancing the dining experience for users by allowing them to order online and pick up their food at nearby restaurants, saving delivery time and offering exclusive discounts [1][4] Group 1: User Experience - The "self-pickup" feature allows users to easily find participating restaurants marked with "self-pickup discount" on the JD app, promoting a faster and more economical dining experience [1] - Users have shared positive experiences, such as a father who ordered coffee while out with his son, highlighting the convenience and time-saving aspect of the service [3] - A mother described using the service to cater to her family's diverse food preferences while dining out, showcasing the flexibility of self-pickup in accommodating different tastes [3] Group 2: Target Audience - The self-pickup service is particularly appealing to busy professionals, as one user mentioned utilizing it for multiple meals throughout the workday, emphasizing its practicality in a fast-paced lifestyle [4] - College students also find the service beneficial, using it to order food while studying, which illustrates its appeal to younger demographics seeking convenience [3][4] Group 3: Market Impact - The introduction of the self-pickup feature is expected to stimulate consumer activity and diversify dining options, contributing positively to the restaurant industry's growth [4]