Core Viewpoint - Beike's subsidiary, Beihome, has announced the cessation of its self-operated development projects, marking a strategic shift from being a developer to focusing on its core strengths in the real estate market [1][2][8]. Group 1: Strategic Shift - Beike's decision to stop self-operated development is interpreted as a proactive strategy to concentrate on its core competencies rather than a reaction to poor sales performance [2][12]. - The self-operated projects primarily included Chengdu Beichen S1 and Shanghai Beilian C1, with the latter's sales performance being a focal point of analysis [3][8]. Group 2: Sales Performance - Shanghai Beilian C1 launched on October 26, 2025, offering 144 residential units, achieving a subscription rate of 61.1% with 88 effective customer registrations, ranking 17th among 32 new launches in Shanghai for October [3][8]. - As of December 16, 2025, 77 units had been sold from the initial batch, resulting in a sales rate of 53.5%, indicating a mid-tier performance in the market [9][10]. Group 3: Market Conditions - The second batch of Beilian C1 is currently in the subscription phase, offering 112 units at an average price of 44,000 yuan per square meter, which is an increase of nearly 500 yuan from the first batch [10]. - The market is experiencing a cooling trend, which may affect the subscription rates for the second batch compared to the first, although a potential increase in demand could indicate strong market acceptance [10][12]. Group 4: Operational Insights - The decision to exit self-operated development is largely attributed to cost-effectiveness, as real estate development is capital-intensive and current market conditions have led to slower sales, reducing capital efficiency [12][13]. - Beike aims to leverage its strengths in a light-asset model, focusing on connecting supply and demand in the real estate sector rather than competing as a developer [12][13].
贝壳官宣停做自操盘 上海贝涟C1开盘50天网签率53%