全球影史票房冠军续作 《阿凡达3》预售“遇冷”！

Core Insights - The highly anticipated Hollywood blockbuster "Avatar: The Way of Water" (referred to as "Avatar 3") is set to release on December 19, with pre-sales and screenings currently underway, but initial data indicates disappointing pre-sale performance [1][4] Group 1: Box Office Performance - "Avatar 3" has generated approximately 57.7 million yuan in pre-sales and screenings as of December 17, with the pre-sale surpassing 50 million yuan on December 16, just 2 days and 9 hours before its release [1] - In contrast, "Avatar: The Way of Water" had a much stronger pre-sale performance, exceeding 20 million yuan on its first day of pre-sales and reaching over 1 billion yuan just five days before its release [4] Group 2: Market Context - "Avatar: The Way of Water" was released during a market downturn, which contributed to its strong box office performance, ultimately grossing approximately 1.7 billion yuan and ranking as the highest-grossing imported film of 2022 [4][6] - The release of "Avatar 3" has led to a noticeable correction in the stock prices of certain A-share companies that had previously surged in anticipation of the film's release [4] Group 3: Film Details - "Avatar 3" is produced by 20th Century Fox and continues the story from "Avatar: The Way of Water," set in the year 2154, featuring a narrative that includes significant emotional stakes and impending conflict [5] - The film is expected to showcase stunning visual effects and action sequences, aiming to deliver an epic cinematic experience [8] Group 4: Pricing and Duration Challenges - The ticket prices for "Avatar 3" are notably high, with pre-screening prices in Shanghai exceeding 100 yuan, and some special screenings reaching up to 188 yuan [9] - The film's runtime of 198 minutes poses challenges for audience attendance and theater scheduling, being longer than its predecessor [9]