张迎宾:保险业创新的窘境与对策
Xin Lang Cai Jing·2025-12-17 05:21

Core Viewpoint - The future winners in the insurance industry will not be those who sell the most policies, but those who understand their customers best, manage risks effectively, and integrate ecosystems as "life service partners" [1][29]. Group 1: Innovation Challenges - The insurance industry is at a crossroads, facing the dual pressures of emerging technologies like AI, big data, and IoT, and the traditional "stable gene" that emphasizes risk management and process rigor [5][33]. - The first dilemma is the "creative destruction" described by Joseph Schumpeter, where traditional insurance models are being disrupted by new technologies and customer demands for simpler, more flexible products [13][41]. - The second dilemma involves the difficulty of "organized innovation" as outlined by Peter Drucker, where many insurance companies react to changes rather than proactively manage innovation systematically [15][43]. - The third dilemma is the "disruptive innovation" challenge highlighted by Clayton Christensen, where established companies may overlook emerging competitors targeting lower-end markets, leading to their eventual decline [17][45]. Group 2: Strategies for Overcoming Challenges - The first strategy is to embrace Schumpeter's idea of proactive self-revolution, encouraging companies to invest in digital platforms and integrate insurance with health and wellness services [19][47]. - The second strategy involves implementing Drucker's principles by establishing dedicated innovation departments, creating incubators for promising projects, and reforming performance metrics to focus on long-term customer value [21][49]. - The third strategy is to adopt a "dual-track innovation" approach, where one track focuses on optimizing existing products for mainstream customers, while the other track explores disruptive opportunities in new markets [25][52].

张迎宾:保险业创新的窘境与对策 - Reportify