Zhong Jin Zai Xian·2025-12-17 05:40Core Viewpoint - JD's discount supermarket has opened its first store in Beijing, attracting significant customer interest and demonstrating strong market appeal and operational efficiency [1][13]. Group 1: Store Opening and Customer Response - The new store in Beijing's Mentougou district opened to long queues and high customer enthusiasm, indicating a successful launch [1]. - The store features a blend of local culture and affordable pricing, creating a unique shopping experience that resonates with consumers [3][15]. Group 2: Product Offerings and Pricing Strategy - The store offers a variety of products, including local delicacies and popular items at competitive prices, such as 8.9 yuan for pizza and 9.8 yuan for chicken burgers, appealing to a wide demographic [3][5]. - High-value items like 15L bottled water at 9.9 yuan and socks sold by weight at 26.9 yuan per jin have become popular among shoppers, emphasizing the store's focus on affordability [5]. Group 3: Seasonal Promotions and Consumer Engagement - The store has launched a winter solstice dumpling section with nearly 30 varieties and promotional activities, attracting many customers [7]. - A "100% winning" opening promotion has further engaged shoppers, enhancing the festive atmosphere and encouraging participation [11]. Group 4: Supply Chain and Fresh Produce - The fresh produce section benefits from direct sourcing, offering competitive prices on essential items like pork at 5.99 yuan per jin and fresh shrimp at 23.9 yuan per jin, meeting consumer demand for quality and affordability [9]. - The store's operational model leverages JD's strong supply chain to eliminate middlemen, ensuring low prices and freshness [9]. Group 5: Market Strategy and Future Outlook - This store marks a significant step for JD in expanding its presence in first-tier cities and revitalizing the local commercial landscape in Beijing [15]. - The company plans to maintain stock of popular items to ensure a consistent low-price shopping experience for residents [15].