智通财经网·2025-12-17 05:51Core Insights - The global wearable device market is projected to ship 150 million units in the first three quarters of 2025, reflecting a year-on-year growth of 10.0% [1] - The Chinese market alone is expected to ship 58.43 million units, marking a significant year-on-year increase of 27.6% [1][9] - Major manufacturers are actively launching new products, which is driving growth in both global and developed markets [1] Global Market Performance - The global smartwatch market is expected to ship 120 million units in the first three quarters of 2025, with a year-on-year growth of 7.3% [1] - The global wristband market is projected to ship 32.86 million units, showing a year-on-year increase of 21.3% [1] - The top five manufacturers in the global wrist-worn device market include Huawei, Xiaomi, Apple, Samsung, and BBK, with Huawei leading at 28.6 million units shipped [3] Company-Specific Insights - Huawei: Achieved the highest global shipment volume of 28.6 million units, with a year-on-year growth of 21.6%. The new Watch GT 6 series features significant upgrades and is expanding its overseas market presence [3][4] - Xiaomi: Recorded a shipment of 27.9 million units, marking a 36.1% year-on-year increase. The growth is driven by its entry-level products like the Mi Band 10 and Redmi Watch series [4] - Apple: Launched three new models in Q3 2025, including the Apple Watch S11, which supports 5G. Apple maintains a strong position in the mid-to-high-end market [5] - Samsung: Released the Galaxy Watch 8 series, successfully reversing a decline in shipments earlier in the year [6] - BBK: Maintained a strong position in the children's smartwatch market in China, leveraging its brand and product diversity [7] Chinese Market Performance - The Chinese wrist-worn device market is expected to ship 58.4 million units in the first three quarters of 2025, with a year-on-year growth of 27.6% [9] - The top five manufacturers in China include Huawei, Xiaomi, BBK, Apple, and Honor, with Huawei leading at 20.8 million units shipped [9] Future Market Predictions - The Chinese wrist-worn device market is projected to ship 79.58 million units in 2026, with a growth rate of 5.1% [11] - The adult smartwatch segment is expected to grow by 8.2%, while the children's smartwatch market is anticipated to recover in 2026 [11] - The wristband market is expected to continue its growth trajectory, driven by high cost-performance ratios and diverse product offerings [11] Industry Trends - The wearable market is entering a "value competition" phase, with manufacturers focusing on health function upgrades, AI applications, and 5G technology [12] - There is a growing demand across different age groups and a penetration into lower-tier markets, which may unlock long-term growth potential for the industry [12]