Core Viewpoint - The national building materials and home furnishings prosperity index (BHI) for November is 114.18, showing a month-on-month decline of 10.55 points and a year-on-year decline of 4.06 points, indicating a downturn in the market [1][2]. Group 1: Sales Performance - The sales revenue of large-scale building materials and home furnishing markets in November reached 129.63 billion, reflecting a month-on-month decrease of 12.85% and a year-on-year decrease of 5.75% [1]. - Cumulative sales from January to November 2025 amounted to 1,322.18 billion, representing a year-on-year decline of 3.24% [1]. Group 2: Market Analysis - The decline in sales in November aligns with seasonal trends, as the traditional home decoration off-season coincides with colder temperatures across the country [2]. - The manager confidence index, a leading indicator, increased to 99.11, up by 1.15 points month-on-month, indicating that the core sentiment of optimism regarding future market conditions remains unchanged [2]. Group 3: Recommendations - The China Building Materials Circulation Association suggests that companies should focus on core consumer needs, innovate products to break through homogenization, enhance service experiences, and transform business models to seize growth opportunities during the industry's transformation [2].
11月BHI回落 全国建材家居市场进入传统淡季
Xin Hua Wang·2025-12-17 05:57