Zheng Quan Ri Bao Wang·2025-12-17 05:58Core Viewpoint - The launch of the new A-class pure electric SUV, Great Wall Ora 5, marks a significant step for Great Wall Motors in expanding its electric vehicle offerings and enhancing its global market presence [1][2]. Group 1: Product Launch - Great Wall Ora 5 has been officially launched with a price range of 99,800 to 133,800 yuan, and a limited-time exchange price starting at 91,800 yuan [1]. - The Ora 5 is the first mass-produced model from Great Wall's new platform, which aims to provide a versatile vehicle lineup for global markets [1]. Group 2: Strategic Direction - Great Wall Motors emphasizes a commitment to "technological integrity" and aims to provide real value to consumers [1]. - The company plans to introduce a "Car Purchase Anti-Deception Guide" to help consumers navigate common technical pitfalls [1]. - The new platform will transition the Ora brand from a single pure electric brand to a "multi-power global fashion boutique car brand," with plans to offer various vehicle types, including SUVs and sedans [1]. Group 3: Technological Features - The Ora 5 is designed for young users, focusing on style, technology, and safety [2]. - It features the third-generation Coffee Pilot Ultra driver assistance system, which supports city navigation and memory parking for up to 3 kilometers [2]. - The Coffee OS 3 smart cockpit system integrates AI models for voice and external interaction capabilities [2]. Group 4: Global Market Expansion - The Ora brand has entered over 50 global markets and aims to continue meeting diverse consumer needs with high-quality products [2].