Feng Huang Wang Cai Jing·2025-12-17 06:40Core Insights - The World Tourism Economic Forum in Harbin focused on the theme "New Productive Forces: New Engines for the Global Tourism Economy," discussing the development of the global ice and snow economy and high-quality development paths for the cultural tourism industry [1] Group 1: Global Ice and Snow Industry - The global ice and snow industry has evolved from a focus on skiing to a vacation experience centered around enjoyment and leisure [2] - Club Med operates 24 outdoor ice and snow resorts worldwide, with projected revenue exceeding RMB 5 billion and an average occupancy rate of approximately 80% for the 2025 snow season [2] Group 2: Club Med's Success Factors - Club Med's success is attributed to three core aspects: the French "Après Ski" concept integrating skiing with food, social activities, and entertainment; an all-inclusive pricing model that simplifies the vacation experience; and a unique service culture represented by G.O (Gentil Organisateur) staff who foster a friendly and engaging atmosphere [3] Group 3: Development of China's Ice and Snow Industry - The development of China's ice and snow industry requires integrating international standards with local cultural elements to create a unique experience [4] - Three outdoor ice and snow resorts in Northeast China achieved a total revenue of RMB 160 million with a 90% average occupancy rate for the 2025 snow season, indicating strong market performance [4] Group 4: Growth Potential in Snow Entertainment - China has approximately 13.5 million skiers, with a penetration rate of only 1%, indicating significant growth potential in the snow entertainment market [5] - Indoor snow venues are seen as key to unlocking this market by providing year-round access to ice and snow experiences [6] Group 5: Indoor Snow Project Success - The indoor snow project in Suzhou Taicang has welcomed over 2 million visitors since its opening in November 2023, with a 47% repurchase rate, and plans for expansion to become the world's largest indoor snow complex [6] - The project's success is attributed to beginner-friendly designs and a variety of entertainment options, creating a comprehensive ice and snow experience [7] Group 6: Future Outlook - The company aims to further integrate ice and snow with technology and culture, enhancing the overall value of the ice and snow industry and contributing to regional economic growth and industrial upgrades [7]