深展2025-2026软装行业大调研报告暨展览发布新闻发布会召开

Core Insights - The soft decoration industry is at a crossroads, driven by a return to the essence of the industry and a commitment to value creation [1] - The "2025-2026 Soft Decoration Industry Research Report" was released to explore pathways for growth and transformation in the industry [3] Industry Challenges and Opportunities - The home textile and decoration industry faces both challenges and opportunities, including high customer acquisition costs and intensified product homogeneity [4] - The market for curtains and window decorations is projected to exceed 220 billion yuan by 2025, with smart curtains reaching a scale of 11.58 billion yuan and a voice control penetration rate of 63% [4] - The export value of home textiles in the first half of 2025 reached 23.337 billion USD, indicating a continued growth trend [4] Strategic Upgrades for Exhibitions - The 2026 Shenzhen International Home Textile and Decoration Exhibition will upgrade its exhibition content to cover comprehensive soft decoration, focusing on art coatings, carpets, and overall soft decoration themes [8] - The exhibition aims to enhance its international presence by leveraging global exhibition resources and establishing a dedicated overseas market expansion team [8] - A smart supply-demand matching system will be implemented to facilitate efficient trade during the exhibition [8] Industry Trends and Insights - The WGSN trend consultant highlighted 2026 as a "year of transition," identifying six macro trends that will impact the home textile and decoration industry [10] - The upcoming exhibition theme "Integrating All Elements" symbolizes the industry's goal of achieving a harmonious coexistence of nature and technology, tradition and modernity [10] Research Findings - The "2025-2026 Soft Decoration Industry Research Report" reveals that the industry faces significant challenges, including fragmented demand and underutilized production capacity [12] - The report emphasizes the need for the industry to transition from "barbaric growth" to "meticulous cultivation" and to focus on emotional resonance rather than just functional satisfaction [12] Practical Insights from Industry Leaders - Industry leaders shared strategies for overcoming challenges, emphasizing the importance of a comprehensive service model that integrates design, product, and service [13] - The focus should be on creating high-quality, original designs while building a complete operational service system [15] - Companies should leverage digital technology to optimize supply chains and ensure rapid delivery while adhering to health and safety standards [18] Conclusion - The successful hosting of the conference and forum provided a comprehensive overview of the soft decoration industry's current state, challenges, and opportunities, outlining pathways for value and capability reconstruction [20] - The upcoming Shenzhen International Home Textile and Decoration Exhibition aims to serve as a core hub for trend releases, trade connections, and intellectual exchanges, marking a new era of meticulous cultivation in the industry [20]