Nan Fang Du Shi Bao·2025-12-17 06:58Core Viewpoint - The launch of the Ora 5 marks a significant transformation for the Ora brand, shifting its positioning from a "car brand for women" to a "global fashion boutique car brand" targeting a broader audience of young users [5]. Group 1: Product Launch and Pricing - The Ora 5 was officially launched on December 16, with five configurations priced between 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan, which includes a maximum trade-in subsidy of 5,000 yuan [2][7]. - The Ora 5 is the first mass-produced model from a new platform aimed at global markets, offering multiple powertrain options including electric, fuel, and hybrid variants [5]. Group 2: Technological Advancements - One of the core advantages of the Ora 5 is its role as a high-end intelligent driving pioneer, featuring the Coffee Pilot Ultra system with laser radar, enabling city NOA (Navigation On Autopilot) without relying on high-definition maps [9]. - The vehicle supports advanced features such as traffic light recognition, intelligent lane changing, and obstacle avoidance, along with the longest memory parking capability in its class at 3 kilometers [9]. Group 3: Market Positioning and Strategy - The Ora 5 aims to establish a unique advantage in the 100,000 to 150,000 yuan market segment through "intelligent equality," avoiding direct competition with peers on range and space [10]. - As the first SUV from the brand, the Ora 5 enters one of the largest market segments, which is expected to quickly enhance its sales base [10]. Group 4: Brand Evolution - The launch of the Ora 5 is seen as a pivotal moment for the brand, representing a "second entrepreneurship" for Ora, moving beyond its previous focus solely on pure electric vehicles [11].