对接活动现2000万订单 脱贫地区农副产品“借力”对接大湾区市场

Core Insights - The event on December 16 highlighted the signing of a procurement order worth 20 million yuan by Guangdong New Supply and Marketing Tianye Cold Chain Group, aimed at promoting high-quality agricultural products from poverty alleviation areas into the Guangdong-Hong Kong-Macao Greater Bay Area [1] Group 1: Market Dynamics - The 832 platform serves as a centralized channel for connecting high-quality products from poverty alleviation areas, which is crucial for the strong consumer demand in the Greater Bay Area [1] - The 20 million yuan order reflects the significant market absorption capacity of the Greater Bay Area and indicates a trend towards higher quality and innovative agricultural product consumption [1] Group 2: Consumer Preferences - Local residents in the agricultural product consumption sector are not experiencing "consumption downgrade"; instead, they prefer fresh and high-quality varieties, particularly those labeled as "healthy, ecological, and organic" [1] - The diverse product categories available on the 832 platform, backed by the supply and marketing cooperative, enhance trust in quality, aligning well with consumer demand [1] Group 3: Procurement Strategy - The procurement focus of Tianye Cold Chain is on bulk categories such as meat and poultry, with an improved structure that now includes eggs alongside fresh meat [1] - Different business segments have varying procurement preferences: the catering sector requires "large volume, standardized" products, while retail and e-commerce channels prioritize "novel and high-quality" specialty products [1] Group 4: Future Outlook - The company holds a cautiously optimistic view on the prospects of agricultural products from poverty alleviation areas entering the international market, emphasizing the need to overcome challenges related to standardization, supply stability, and international certification [1] - A more feasible approach is to focus on deepening the domestic market, where growing consumer demand will drive production scale and standards, eventually facilitating international expansion [1]