Hongqi Chain(SZ:002697) Di Yi Cai Jing·2025-12-17 07:29Core Insights - The article discusses the recent opening of a "MIXUE" store in Hollywood, Los Angeles, which is currently in a trial operation phase and has begun promotional activities [6][13]. Group 1: Store Operations - The MIXUE store is located on Hollywood Boulevard, directly across from the Chinese Theatre, in a bustling area [6]. - The store has initiated a pre-sale and promotional activities, including the distribution of free drinks by the "Snow King" mascot at various locations to attract customers [6][9]. - During the trial operation, customers can sing the theme song to receive free ice cream [6]. Group 2: Product Offerings - The American version of MIXUE features a similar design to its Chinese counterpart, with transparent plastic bottles and a red-themed cap, but the branding is in English [8]. - Online pre-sale options are available, with two packages priced at $3.99 (approximately 28 RMB), including two drinks and ice cream, and new users can purchase for as low as $1.17 (approximately 8.2 RMB) [9]. - The drink options include various flavors, and customers can choose from a range of sugar levels, including options exceeding the standard sweetness [10]. Group 3: Expansion Plans - MIXUE is simultaneously advancing its store openings in New York and Mexico, indicating a broader international expansion strategy [13].