Core Insights - The average monthly gym visit frequency globally is between 4-8 times, with a maximum record of only 7.2 times, while users of LeKe Sports visit an average of 8.5 times per month, significantly surpassing the average in Europe and the US [1][2] - This frequency translates to each member visiting the gym at least twice a week, which not only sets a new record in the global fitness industry but also challenges the stereotype that Chinese people have a low exercise frequency [1][2] - The data presented by LeKe Sports reflects a decade-long effort to turn the concept of "fitness equality" from a slogan into reality, indicating a shift in consumer behavior towards higher engagement in fitness activities [1][2] Company Insights - LeKe Sports has achieved a user visit frequency that is higher than the average for Western consumers, demonstrating a significant change in the fitness habits of Chinese individuals [1][2] - The company emphasizes the authenticity of its data, which serves to reinforce its position in the market and challenge existing perceptions about fitness participation in China [1][2]
乐刻创始人韩伟:中国人比欧美人健身频率更高
Xin Lang Cai Jing·2025-12-17 07:47