药妆连锁品牌万宁退出内地

Core Insights - Mannings, a well-known beauty and personal care chain from Hong Kong, announced a significant strategic shift by closing all its stores and online operations in mainland China by January 2026 [1][2][3] Company Summary - Mannings entered the mainland Chinese market in 2004 and quickly established a presence with over 120 stores [1] - The last operating day for its physical stores will be January 15, 2026, while its online platforms will cease operations by December 28, 2025 [1] - The decision to exit the mainland market follows a gradual reduction in store presence, starting in 2020, with closures in major cities like Beijing and Wuhan [2][3] Market Environment - The closure is attributed to intensified market competition, the rise of domestic beauty brands, and the influx of international brands, leading to a more diverse consumer choice [2][3] - The rapid growth of e-commerce has significantly impacted traditional brick-and-mortar stores, resulting in decreased foot traffic and sales [2][3] Operational Challenges - Rising rental and labor costs have added to the operational pressures faced by Mannings, prompting a reevaluation of its market strategy [3] - Despite efforts to optimize store layouts and product offerings, including a focus on health and beauty products, Mannings struggled to compete with emerging beauty retailers [3] Industry Trends - The exit of Mannings is part of a broader trend among Hong Kong beauty retailers facing challenges in the mainland market, with other companies like Sa Sa International also announcing complete withdrawals [4] - Traditional retail channels are increasingly squeezed by single-brand stores and new beauty conglomerates, making it difficult for established brands to maintain market share [5] - New retail formats are expected to fill the void left by traditional retailers, leveraging innovative business models and enhanced customer experiences to attract younger consumers [5]