三四十万就能买玛莎拉蒂？真的！单店已卖了近300台

Core Insights - Maserati has significantly reduced prices on its luxury models, particularly the Grecale, with discounts reaching up to 540,000 yuan, leading to a price drop from nearly 800,000 yuan to around 400,000-440,000 yuan for the final purchase price [3][6][11] - The drastic price cuts are part of a strategy to clear out inventory of 2022 models, as the brand faces declining sales and aims to make room for the upcoming 2026 models [11][12] Sales Performance - A dealership in Jinan reported selling nearly 300 units of the Grecale since July, with current inventory representing about one-fifth of the national stock [4] - The Jinan store has a diverse selection of colors and configurations, while the Qingdao store faces a critical shortage with only two units remaining [7] Inventory and Pricing Strategy - The remaining Grecale models are primarily higher-spec versions, with the base model already sold out; prices for the remaining units range from 358,800 yuan to 440,000 yuan, including optional features [6][8] - The Qingdao dealership has completely sold out of the electric version of the Grecale, which had previously been offered at a significant discount [7] Customer Demographics and Incentives - Approximately 70-80% of customers at the Jinan dealership are from outside the local area, indicating strong demand across various provinces [6] - The Qingdao store is leveraging government subsidies for trade-ins, which can further reduce the cost of purchasing a Grecale, attracting customers who were initially focused on other luxury brands [8] Market Challenges - Maserati's global sales have plummeted from 26,689 units in 2023 to an estimated 14,725 units in 2024, marking a decline of over 40%, with the Chinese market experiencing a similar downturn [11] - The brand's strategy of "price for volume" risks diluting its luxury image, as significant discounts may lead consumers to question the brand's value proposition [11][12]