“广州过年 花城看花”迎新春嘉年华启动 十大主题文旅活动点燃消费热潮

Core Viewpoint - The "Guangzhou New Year Flower City" event has officially launched as a key cultural tourism initiative to boost consumption during the winter season, aiming to establish Guangzhou as an international consumption center and a world tourism destination [1][2]. Group 1: Event Overview - The event is organized by the Guangzhou Municipal Bureau of Culture, Radio, Television, and Tourism, with support from various local agencies and platforms like Douyin and Tongcheng Travel [1]. - The 2026 New Year’s top ten themed cultural tourism activities have been announced, focusing on cultural heritage, regional collaboration, international expression, and innovative consumption [2]. Group 2: Activities and Promotions - The event will feature nearly 2,000 cultural tourism activities, inviting global tourists to experience the festive atmosphere in Guangzhou [2]. - A significant promotional effort includes a collaboration with Douyin for live-streaming marketing activities, integrating resources from scenic spots, hotels, and restaurants [5]. - Tongcheng Travel will launch a "Flower City Flower Viewing One Ticket GO" discount plan, offering over 15 million yuan in consumer benefits [5]. Group 3: Themed Activities - The 2026 Spring Festival fireworks show will take place on February 17, 2026, at Baihetan, featuring multiple viewing platforms and themed food boats [6]. - The Guangzhou New Year Lantern Festival will run from January 30 to March 8, 2026, showcasing the city's cultural history and maritime silk road heritage [7]. - The "Guangzhou Haixinsha Carnival," with an investment of 150 million yuan, will offer a full-day leisure and entertainment experience [8]. Group 4: Cultural and Community Engagement - The "Village Evening" series will feature over 100 unique activities in the Conghua and Zengcheng districts, promoting local culture and community engagement [11]. - The traditional "Guangfu Temple Fair" will take place during the Lantern Festival, highlighting local customs and cultural activities [12]. - An international tourism initiative will invite over 80 cultural tourism experts from 20 countries to experience Guangzhou's attractions and local customs [13]. Group 5: Consumer Trends - The "Intangible Cultural Heritage Shopping Month" will be held in late January 2026, featuring markets, performances, and live-streaming sales to promote national trends in consumption [15].