报告：四大积极因素推动，中国消费市场展望乐观

Core Insights - PwC's reports highlight four key factors positively influencing the future of the Chinese consumer market [1] Group 1: Market Dynamics - The growth of the middle and high-income population is expected to stimulate demand for high-quality, differentiated food and non-food products and services [1] - Leading international and local grocery retailers are rapidly expanding, reflecting consumer confidence in the Chinese market [1] - Chinese consumers prioritize health, sustainability, and acceptance of international products, creating opportunities for new categories and products [1] - The financial market anticipates a strengthening of the RMB by 2026, which, along with a stabilized real estate market, will boost consumer confidence and local consumption [1] Group 2: Category Management and Private Labels - Category management is becoming a key strategy for unlocking consumer potential by providing the right products at the right prices [2] - Increasing the penetration rate of private labels is a global strategy focus for enhancing financial performance and customer loyalty [2] - Current penetration of private labels in China stands at 4.4%, indicating significant growth potential [2] Group 3: Consumer Behavior - Chinese consumers place greater importance on nutritious products and are willing to pay a premium for sustainable food options [2] - There is a strong preference for domestically produced goods, while also being open to high-quality imported products [2] Group 4: Industry Leadership - The Chinese consumer market holds immense potential, driven by a growing middle and high-income demographic that emphasizes health and sustainability [3] - Retailers can leverage technology and AI to accelerate the development of category management and private labels, requiring strategic collaboration between retailers and manufacturers [3]