从热带岛屿到世界餐桌：“海南鲜品”的全球“鲜”行记

Core Viewpoint - The article highlights the global journey of "Hainan Fresh Products," showcasing their transition from local products to internationally recognized brands, driven by the unique advantages of Hainan's tropical climate and supportive policies from the Hainan Free Trade Port [1][12]. Group 1: Natural Endowments - Hainan, as China's only tropical island province, benefits from a long summer and abundant sunlight, providing unique flavors and off-season advantages for its agricultural products [3]. - The region's mangoes and lychees have gained international market share due to their early harvest and superior quality, with lychee prices serving as a price indicator for the entire country [3]. - In the first five months of the year, Hainan's fruit exports reached 110 million RMB, marking a 75.39% increase year-on-year, with products entering over ten new markets [3]. Group 2: Quality Control - Full-chain quality control is essential for maintaining freshness, with leading companies implementing standardized management practices [4]. - Hainan's leading enterprises, such as Qinfushi Food Co., have adopted a "six unifications" management model to ensure quality from production to processing [4]. - Innovative preservation technologies, such as modified atmosphere packaging, have extended the shelf life of products like lychee to 20 days [6]. Group 3: Brand Empowerment - The "Hainan Fresh Products" regional public brand was established to enhance market presence and consumer trust, addressing the previous issue of high-quality products not being recognized internationally [7][8]. - The brand's unified image and international certifications have become crucial in negotiations, allowing Hainan enterprises to secure higher-value contracts with major retailers [8]. - Collective participation in trade shows has replaced individual efforts, with associations organizing groups of companies to showcase their products [8]. Group 4: Deep Processing Transformation - The deep processing sector is emerging as a new opportunity for Hainan's agricultural products, shifting from raw material sales to product and brand sales [10]. - There is a growing demand for processed products, such as fruit cuts and snacks, which can enhance value and reduce spoilage during export [10]. - Companies are actively developing new products, with plans to leverage free trade policies to expand their processing capabilities and market reach [10]. Group 5: Policy Support - The Hainan Free Trade Port policies provide significant incentives for companies, including tax exemptions and trade facilitation, which are crucial for attracting businesses and buyers [12]. - These policies allow for competitive processing costs, enabling companies to expand their operations and enhance their global presence [12]. - Future plans include focusing on agricultural brand standards and exploring emerging markets along the Belt and Road Initiative [12].