赣品乘“云”出深山

Core Viewpoint - The report highlights the significant growth of Jiangxi's agricultural e-commerce, with retail sales expected to exceed 200 billion yuan in 2023 and reach 308.7 billion yuan in 2024, driven by digital transformation and e-commerce platforms [1] Group 1: E-commerce Development - Jiangxi has set a clear goal to accelerate the integration of agricultural e-commerce platforms and promote county-level live-streaming e-commerce [2] - The provincial agricultural department collaborates with major e-commerce platforms like Alibaba, JD.com, and Douyin to enhance agricultural product sales [2] - The "Gan Nong Bao" platform has gathered over 500 agricultural enterprises and 3,000 products, becoming a crucial channel for promoting Jiangxi's agricultural products [2] Group 2: Live-streaming and Traditional Agriculture - Jiangxi's agricultural companies are adopting a multi-faceted approach by integrating traditional e-commerce, social e-commerce, and live-streaming to enhance market reach [3] - The establishment of 36 provincial-level agricultural e-commerce live-streaming bases aims to connect production areas with markets and create a service ecosystem [3] - The success of the Pingxiang live-streaming base demonstrates the potential for small businesses to scale up significantly through e-commerce [3] Group 3: Direct Sourcing and Supply Chain Innovation - The "He Ma Village" model in Jingdezhen exemplifies the benefits of direct sourcing partnerships, enhancing product quality and increasing farmer income [4] - The implementation of a comprehensive quality control system and smart agricultural technologies has led to significant sales growth for participating companies [4] - The establishment of 37 direct sourcing bases has restructured the agricultural supply chain, ensuring a more efficient path from farm to table [4]