市场监管总局：平台要求商家「全网最低价」可能构成垄断

Core Viewpoint - The article discusses the recent guidelines issued by the State Administration for Market Regulation (SAMR) regarding antitrust compliance for internet platforms, highlighting potential monopolistic behaviors and risks associated with platform operations [1][2]. Group 1: Antitrust Compliance Guidelines - The SAMR has introduced the "Antitrust Compliance Guidelines for Internet Platforms (Draft for Comments)" which outlines eight new types of monopolistic risks to provide practical compliance guidance for platform enterprises [1] - One of the highlighted risks is the requirement for merchants to sell products at "the lowest price on the entire network," which may constitute abuse of market dominance or monopolistic agreements [1] - The guidelines emphasize the importance of transparency in algorithms, warning that "algorithm black boxes" can harm the interests of merchants and consumers, and encourage platforms to conduct algorithm screening to prevent monopolistic behaviors [1] Group 2: Enforcement Actions and Market Dynamics - The SAMR has taken legal action against several platform companies for engaging in "choose one from two" monopolistic practices, and the guidelines summarize enforcement experiences to help dominant market players avoid punitive or incentivizing measures that lead to such behaviors [1] - Liu Jian, a deputy director at SAMR, noted the complexity of defining behavioral boundaries in platform economics due to its unique business logic and stakeholder interests, emphasizing the need for platforms to enhance risk identification and management [2]