业内人士热议中国企业出海：出海方式更多元 增长结构更均衡

Core Insights - Chinese enterprises have achieved significant success in international markets but face challenges such as insufficient brand recognition and the need for improved localization [1][2] - China's merchandise trade export value exceeded that of the same period in 2024, contributing positively to economic growth [1] - China is positioned as a key player in global green transformation, leading in sectors like photovoltaics, wind energy, electric vehicles, and energy storage [1] Industry Trends - The "2025 China Brand Going Global Top Ten Industry Research Report" indicates a steady growth trend for Chinese brands abroad, with manufacturing, technology, and consumer sectors collaborating effectively [1] - New generation brands are enhancing their product capabilities, technological levels, and global operational experience, leading to more diversified and balanced growth structures [1] - The shift in export strategies is moving from merely selling products to building systems and creating brands [1] Challenges and Recommendations - Companies face challenges related to regional and cultural differences, as well as policy variations when expanding internationally [2] - It is recommended that enterprises deepen their understanding of local cultures and customs to advance localization strategies [2] - Establishing infrastructure such as logistics and warehousing is essential for successful international operations [2] - A dual focus on technology and compliance is crucial for long-term stability, necessitating the development of a trustworthy and secure global service network [2]