武汉以大众冰雪季激活冬季消费市场

Core Viewpoint - Wuhan's government is enhancing the winter consumption market through the "2025 Wuhan Public Ice and Snow Season," which has been upgraded to a nationwide ice and snow carnival running from December 20, 2025, to February 23, 2026, aiming to showcase the city's diverse charm through innovative ice and snow consumption scenarios [1]. Group 1: Event Structure and Activities - The ice and snow season features a "1+4+N" activity system, creating a city-wide, multi-layered, and inclusive ice and snow celebration [1]. - The main venue is located at the Wuhan Ganlu Mountain Cultural and Creative City, linking seven ice rinks, four ski resorts, and key commercial areas, promoting the integration of ice and snow sports with culture, tourism, and commerce [1][3]. - Activities include a city orientation race themed "Seeking Plum Blossoms in the Snow," a plum blossom-themed science exhibition, youth creative camps, and photography competitions, emphasizing the city's cultural heritage [3]. Group 2: Sports and Community Engagement - The event will host seven ice and snow competitions, including a national youth skiing tour, urban ice hockey league, and Wuhan Asian Speed Skating Open, alongside fun activities like ice sports e-sports, youth ice robot competitions, and family experiences [3]. - Nine premium ice and snow tourism routes have been launched, connecting snowfields, scenic spots, and unique commercial areas, ensuring a blend of natural and cultural experiences [5]. - The initiative includes promoting ice and snow sports in schools, with 40 primary and secondary schools incorporating ice and snow activities into their sports programs, and continuing youth winter camps during the ice and snow season [5].